Category Archives: Data

Feed the Beast

How do you use data you already have in your business to help your online marketing?

You’re collecting emails, first names, last names, addresses and mobile phone numbers. Your tracking devices and visitors to your website. You know who your best customers are. Great! And in this ‘data-led’ world, you probably know you should be using all of the information you’ve collected to help your digital marketing efforts – to get […]

store visits conversions

Google Store Visits Conversion Metric Lands in NZ!

It has to be said that Google fully deserves its success as a search engine be it only for the sophisticated and clever tools it puts at businesses’ disposal to analyse traffic and build informed online ad campaigns. Shopping has, however, become increasingly complex and, despite the wealth of information available in AdWords, it was […]