When it comes to Online Marketing you need hands-on expertise. Real people who know Search, SEO, Content Marketing, Social and Adwords Advertising inside out. That’s us.​​​​

We are a 100% New Zealand digital marketing agency, combining local search engine marketing knowledge with in-depth international expertise. We can help with:

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What We Do

Who we do it for

We have achieved numerous successes for businesses, many who operate in highly competitive online environments, both locally and internationally. From start-ups to well-known household brands, we've got a breadth of experience collaborating with some great people across a wide cross-section of industry verticals.

What people say

"They’ve quickly understood the complexities of our customers and the solutions we offer, designing and executing a successful global adwords campaign that’s a critical part of our digital strategy"

Daniel Clouston / Manager Brand & Communications, Wynyard Group

"We receive highly qualified boot camp and personal training enquiries and bookings—and it’s continued for the past 18 months. Steve and his team have provided valuable advice and strategy that’s helped our business grow"

Jeff Willoughby / Director, Studio41 Gyms

"We wanted worldwide exposure to build the brand and get leads. This Side Up spent significant time to ensure we understood this new online world, and that they understood ours. This meant we were able to ensure campaigns were maximised in terms of both messaging and budget. The results proved invaluable as we generated leads, converted sales, and built our brand globally. We continue to use This Side Up as our business model changes and new products are added. We see them as an integral part of our strategy and the Heyrex team"

Kim Goldsworthy / Marketing Manager, Heyrex

"A bit unsure when we started, but have been proven wrong. This Side Up created an adwords campaign for us that provides a consistent source of quality leads that has resulted in some big orders, and a sound return on investment"

Grant Cooper / National Sales & Marketing Manager, Power Plant Supplies

"We work with This Side Up on a number of projects with our clients. What's refreshing is that they 'get' the broader business objectives that our clients are looking to achieve. They combine technical expertise in online marketing with a deep understanding of, and interest in, solutions that work to achieve the outcomes our clients are looking for. They're always ready with suggestions as to how to improve website conversion, or another approach to take. They're also a great bunch of people to work with, fun and always ready to go the extra mile"

Mark Evans / Director, Swaytech

Who we are


Steve Crowe

As founder and owner of This Side Up, Steve is passionate about helping businesses leverage the power of the internet to deliver measurable results. Having worked in various business development, sales, and online marketing roles for corporates in both NZ and the UK, as well as smaller businesses, Steve has a balanced perspective on how different companies have planned and executed digital strategies in response to customer needs.

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Simon Dwyer
Project Manager

One of the most organised and dedicated project managers, Simon's extensive project management background from his early IT days ensures that all campaigns are well coordinated, and that communications are maintained between clients and the technical team. Having successfully setup My Natural Health in 2007, an e-commerce health products business, Simon understands all facets required to implement a successful online marketing programme.

Get in touch

Phone: 09 360 2299

155 Karangahape Road, Auckland