Google’s Latest Measure to Make Chrome Safer

According to a 2016 survey realised by PricewaterhouseCoopers, cybercrime is the second most reported crime nowadays. Data theft is indeed a major concern for businesses, and substantial safety breaches make the headlines regularly even among governmental organisations. In 2011, Sony PlayStation Network reported the biggest theft at the time, with the customer records of 77 […]

TSU Supports the 2017 Broadband Compare Awards

In a time of internet providers-a-plenty, it can be hard to choose one amongst hundreds. Who is the cheapest? The fastest? Who has the best customer service? Thanks to Broadbrand Compare, you can easily compare New Zealand internet providers to find the best service and broadband plan that fits your needs. At ThisSideUp we are […]

Instagram Tools For Businesses

Instagram Tools for Business

Unless you’ve been living under a rock, you will have heard of Instagram. Like Facebook, the photo-sharing website has now permeated every layer of society, so much so that it is difficult to comprehend how we survived before it existed! From its humble beginnings as yet another social network platform, it has since carved its place […]

Voice Search and SEO

How Will Voice Search Impact SEO?

Why type when you can talk? Although voice recognition software can still be a bit hit-and-miss, they have improved massively and are now more widely used. The appeal is understandable. It allows people to perform searches much more quickly and it is closer to a human interaction which, as a species, we are wired to […]

Google’s Store Visits Metric in AdWords

If your business is purely online, marketing programmes like Adwords are a godsend. They give you all the statistics you could dream of on your campaign as well as on various Key Performance Indicators such as Return on Investment, conversion rates and sales goals, and they are 100% representative of your customers’ activity since all […]

Why the 2017 New Zealand General Election Will Be Won Online

This September’s election will probably see just as many berms and back gardens sprouting the usual crop of billboards – but, more than ever before in New Zealand political history, voters will likely make up their minds off the back of what they hear via digital media. The fact that a new battalion of social […]

Uncle Andy - Child Safety Locks

5 Minutes With Uncle Andy

We recently spoke with Andrew Crowe, a This Side Up employee who recently launched his own business: Uncle Andy – a site that sells child safety locks and products. We work with a lot of different businesses at This Side Up, from large corporate companies and house-hold brands, to smaller businesses, a few not-for-profits and the odd start-up. […]

CRO conversion rate optimisation

5 Points To Keep In Mind About CRO

First things first, for those of you who aren’t familiar with the acronym ‘CRO’, it stands for Conversion Rate Optimisation, i.e. how to increase the rate at which visitors to your website turn into buyers, subscribers or fresh leads. This definition alone shows the importance of this metric: which business wouldn’t want a better hit […]

google local guides

How Google is Gamifying Google Maps

Google might be a giant in the world of search engine, but they also have a reputation for being fun lovers. We are all familiar with their playful homepage animations to commemorate important international events; some of them being proper mini games. April Fools is a favourite of theirs and they launched a worldwide one-day […]

google shopping in new zealand

Google Shopping Finally Comes to New Zealand!

We all love a bargain, and shopping online is the most effective way of finding one. With a few clicks, you can visit dozens of shops without leaving the comfort of your armchair, and the internet has also enabled another fantastic tool: the comparison website. Hotel rooms, insurance policies, properties, you can browse products and […]