Simplifying Search Engine Marketing (SEM)

We recently let our very own Steve Crowe out of his cage to present at the digital marketing for marketers seminar hosted by the Creative People at Auckland University. As one of three speakers alongside Regan Hall and Cornelius Boertjens, Steve talked about search engine marketing as a whole and how that ties in with other common […]

Pac-maps

Pac-Maps From Google

Google has a bit of a reputation for having fun with its products. We have all come across their interesting banners on the search engine’s homepage which are often relevant to world-wide events or anniversaries. Google also likes to have a laugh on April fools’. Some of use might recall last year’s Pokémon overhaul where […]

Google Sticks Up For Mobile Users

As technology has been so rapidly changing, mobile devices are now accounting for a major portion of total internet traffic. In fact, as this mid 2014 comScore report shows, 60% of time consuming digital media in the US was spent on tablets or smartphones at the time of its publishing. This outstanding movement away from […]

How to Retrieve Invoices for Your Adwords Account

One of the most common questions we receive from our clients is how to retrieve invoices for their Google Adwords campaigns. Generally these invoices are important for reconciliation against credit card transactions, proof of purchase to the accounts department for reimbursement, record collection as well as general transparency of the costs involved in the campaign. […]

Mystery Facebook Referrals Explained

In the past few months we have noticed a couple of new Facebook referral mediums popping up in our analytics data generating a not insignificant portion of total traffic. Aside from the standard facebook.com and m.facebook.com sources, l.facebook.com and lm.facebook.com have joined the family. It seems that aside from our clients, many other agencies using […]

The Value in Google’s Call-Only Ad Option

Google has recently introduced a new feature to its PPC arsenal – that being call only ad campaigns. This is an interesting new innovation to observe in the year in which mobile web traffic is expected to outperform desktop for the first time. These new ads appear very similar to traditional Adwords and still contain […]