Google’s Biggest Update In Years: AdWords Expanded Text Ads

Google definitely likes to keep us on our toes. When it’s not an algorithm update or a different way of reporting keyword search volumes, it’s something else, like changing Adwords text’s format to Expanded Text Ads (ETAs). Although both formats are currently co-existing, Google is phasing the old format out by preventing the creation of […]

affiliate marketing for beginners

Beginners’ Guide to Affiliate Marketing

In the first part of our series on affiliate marketing, we looked at what it actually is, what it is used for and how it works. If this has inspired you into a new career but you don’t know where to start, do read the nitty-gritty of setting things up. One thing it is important […]

trelise cooper this side up dress

Trelise Cooper Launches This Side Up Clothing Range

Dear Trelise, Thank you so much for taking part in This Side Up’s pop-up marketing campaign – our team at This Side Up are blown away to have our brand gain window-front exposure via your wonderful  “This Side Up” yellow dress. For an independent digital marketing agency like ours to have successful and internationally renowned […]

Google Analytics

Is Your Google Analytics Account Set Up Correctly?

Google Analytics (GA) is an incredibly powerful and free tool, supported by a vast amount of help available online. However, there is such a thing as over-information, and we have found over the years that some mistakes keep being repeated unknowingly when setting up GA, reducing its effectiveness and even distorting the results such that […]

Google Premier Partner - This Side Up, Digital Agency New Zealand

Google Recognises This Side Up Innovation and Excellence with Premier Partner Status

This Side Up’s reputation for innovative and results-driven digital performance marketing has been rewarded by Google’s decision to make us a Google Adwords™ Premier Partner. This elite status ranks This Side Up among some of the country’s leading digital marketing companies and is an endorsement of the quality, expertise and reliability of our team of […]

Expert Adwords Tips

Don’t Fall for Fool’s Gold – Adwords Extras For Experts

We have been in the Paid Search industry long enough to have witnessed it blossoming into a sophisticated, complex area of digital marketing. Having a website and optimising it isn’t enough to compete. With search engines changing their algorithms constantly and social media platforms allowing companies to interact with consumers like never before, staying on […]

Affiliate Marketing

What Is Affiliate Marketing?

Affiliate marketing is one of those things that most people have heard of but would be hard-pressed to explain exactly what it is and how it works. According to the Online Performance Marketing study carried out by PricewaterhouseCoopers for the Internet Advertising Bureau, in the United Kingdom affiliate marketing generated £351 million (NZ $635 million) in […]

Accelerated Mobile Pages – The New Guy In SEO?

We live and breathe website optimisation at This Side Up, so we are always keeping an eye on trends that could benefit our clients. One that we have been monitoring for a while and we believe will become a significant rankings factor in the near future is the Accelerated Mobile Project by Google. You can […]