Why the 2017 New Zealand General Election Will Be Won Online

This September’s election will probably see just as many berms and back gardens sprouting the usual crop of billboards – but, more than ever before in New Zealand political history, voters will likely make up their minds off the back of what they hear via digital media. The fact that a new battalion of social […]

Uncle Andy - Child Safety Locks

5 Minutes With Uncle Andy

We recently spoke with Andrew Crowe, a This Side Up employee who recently launched his own business: Uncle Andy – a site that sells child safety locks and products. We work with a lot of different businesses at This Side Up, from large corporate companies and house-hold brands, to smaller businesses, a few not-for-profits and the odd start-up. […]

CRO conversion rate optimisation

5 Points To Keep In Mind About CRO

First things first, for those of you who aren’t familiar with the acronym ‘CRO’, it stands for Conversion Rate Optimisation, i.e. how to increase the rate at which visitors to your website turn into buyers, subscribers or fresh leads. This definition alone shows the importance of this metric: which business wouldn’t want a better hit […]

google local guides

How Google is Gamifying Google Maps

Google might be a giant in the world of search engine, but they also have a reputation for being fun lovers. We are all familiar with their playful homepage animations to commemorate important international events; some of them being proper mini games. April Fools is a favourite of theirs and they launched a worldwide one-day […]

google shopping in new zealand

Google Shopping Finally Comes to New Zealand!

We all love a bargain, and shopping online is the most effective way of finding one. With a few clicks, you can visit dozens of shops without leaving the comfort of your armchair, and the internet has also enabled another fantastic tool: the comparison website. Hotel rooms, insurance policies, properties, you can browse products and […]

Why Google Trends Is for More Than Just Keyword Research

For every digital marketer, business owner and web designer, Google Keyword Planner has long been one of the most essential tools to build traffic on. Over time, Google has refined its offering to make itself almost indispensable. Launched in 2012, Google Trends is one of the extensions of its keyword research applications. However, it is […]

What Is Native Advertising?

Native advertising is the latest trend in digital performance marketing born from the emphasis search engines place on quality content. It is a subset of content marketing and aims at building a relationship with an audience to convert them into customers at some point. ‘Wait a minute’, we hear you say, ‘isn’t that just what […]

Google’s Biggest Update In Years: AdWords Expanded Text Ads

Google definitely likes to keep us on our toes. When it’s not an algorithm update or a different way of reporting keyword search volumes, it’s something else, like changing Adwords text’s format to Expanded Text Ads (ETAs). Although both formats are currently co-existing, Google is phasing the old format out by preventing the creation of […]

affiliate marketing for beginners

Beginners’ Guide to Affiliate Marketing

In the first part of our series on affiliate marketing, we looked at what it actually is, what it is used for and how it works. If this has inspired you into a new career but you don’t know where to start, do read the nitty-gritty of setting things up. One thing it is important […]