Adwords campaigns have been so successful for some companies that they have almost gained a mythical status among businesses which seem to see them as the answer to all their prayers. However, it can be an expensive investment and for small companies, it can be a struggle to fund them sufficiently to see a return. […]
As a client, you have probably given your web designer a lot of input regarding what your website should look like. You are likely to know something about Search Engine Optimisation and the importance of inserting just the right amount of keywords into your text to be ranked well by search engines. That’s good, but […]
With the growth of online enterprises, it has become crucial for marketers to explore different kinds of tools to attract customers and boost their business. Search Engine Optimisation, commonly known as “SEO” is one such powerful technique that can provide plenty of business opportunities for companies to reap tangible business benefits. ====Return on Investment (ROI) […]
The Rugby World Cup is here and I want to congratulate those businesses that had the foresight to implement an SEO or Adwords strategy over the past 12 months. Why is that you may ask? For the uninitiated, SEO stands for search engine optimisation. SEO is the art of attracting visitors to a website with […]
Heard of Google Instant yet? Well if not, you will soon! It’s Google’s latest attempt to make their search engine faster than anyone else’s. Faster, sexier, smarter. It’s faster because, now, as you type your search query into Google, results appear AS YOU TYPE. And the results change as you continue to type and refine […]
There are hundreds of businesses in New Zealand with fantastic websites. But many of these websites are under-performing in terms of SEO, website traffic and ROI. We are introduced to so many business owners and marketing managers who are frustrated by their static websites that aren’t enjoying healthy numbers of visitors or sales, and which […]
There is such a thing as the website marketing pyramid. But it’s not a scheme. It’s a strategy. It has to do with your online marketing budget – if you’re savvy enough to have one that is – and when, where & how much you spend. Are you a “traditional marketing” junkie? When typical “traditional […]
You’ve got a website which can’t be found. Who’s the con-artist and how do you get your money back?!