Category Archives: Mobile

store visits conversions

Google Store Visits Conversion Metric Lands in NZ!

It has to be said that Google fully deserves its success as a search engine be it only for the sophisticated and clever tools it puts at businesses’ disposal to analyse traffic and build informed online ad campaigns. Shopping has, however, become increasingly complex and, despite the wealth of information available in AdWords, it was […]

google local guides

How Google is Gamifying Google Maps

Google might be a giant in the world of search engine, but they also have a reputation for being fun lovers. We are all familiar with their playful homepage animations to commemorate important international events; some of them being proper mini games. April Fools is a favourite of theirs and they launched a worldwide one-day […]

Accelerated Mobile Pages – The New Guy In SEO?

We live and breathe website optimisation at This Side Up, so we are always keeping an eye on trends that could benefit our clients. One that we have been monitoring for a while and we believe will become a significant rankings factor in the near future is the Accelerated Mobile Project by Google. You can […]


Pac-Maps From Google

Google has a bit of a reputation for having fun with its products. We have all come across their interesting banners on the search engine’s homepage which are often relevant to world-wide events or anniversaries. Google also likes to have a laugh on April fools’. Some of use might recall last year’s Pokémon overhaul where […]

Is Responsive Web Design for SEO Worth It?

We are a mobile species; we want everything and we want it NOW! Since the birth of tablets and smartphones, the idea of having to wait until we are back home to have internet access and look for information, catch up with the news, complete a purchase is becoming more and more alien. Sometimes just […]