Category Archives: E-Commerce

store visits conversions

Google Store Visits Conversion Metric Lands in NZ!

It has to be said that Google fully deserves its success as a search engine be it only for the sophisticated and clever tools it puts at businesses’ disposal to analyse traffic and build informed online ad campaigns. Shopping has, however, become increasingly complex and, despite the wealth of information available in AdWords, it was […]

Uncle Andy - Child Safety Locks

5 Minutes With Uncle Andy

We recently spoke with Andrew Crowe, a This Side Up employee who recently launched his own business: Uncle Andy – a site that sells child safety locks and products. We work with a lot of different businesses at This Side Up, from large corporate companies and house-hold brands, to smaller businesses, a few not-for-profits and the odd start-up. […]

google shopping in new zealand

Google Shopping Finally Comes to New Zealand!

We all love a bargain, and shopping online is the most effective way of finding one. With a few clicks, you can visit dozens of shops without leaving the comfort of your armchair, and the internet has also enabled another fantastic tool: the comparison website. Hotel rooms, insurance policies, properties, you can browse products and […]

Affiliate Marketing

What Is Affiliate Marketing?

Affiliate marketing is one of those things that most people have heard of but would be hard-pressed to explain exactly what it is and how it works. According to the Online Performance Marketing study carried out by PricewaterhouseCoopers for the Internet Advertising Bureau, in the United Kingdom affiliate marketing generated £351 million (NZ $635 million) in […]

Auckland dynamic remarketing

Dynamic Retargeting For Ecommerce Websites

A few months ago, we published an article on remarketing, and how it enables businesses to remain at the forefront of visitors’ minds after they have left a website. Dynamic retargeting, also known as ‘dynamic remarketing’, is a similar ad strategy which is particularly effective to support ecommerce sites. How does it work? Remarketing is […]