Category Archives: Adwords

Responsive Search Ads – More Space For Your Business!

Sometimes, 30 characters is just too damn limiting to get your message across. What if we told you that Google has created a new Google Ads feature that adapts to show more text and deliver more relevant messages to your customers?  Hello, opportunities! RSA, not the one you are thinking though Google’s new Responsive Search […]

store visits conversions

Google Store Visits Conversion Metric Lands in NZ!

It has to be said that Google fully deserves its success as a search engine be it only for the sophisticated and clever tools it puts at businesses’ disposal to analyse traffic and build informed online ad campaigns. Shopping has, however, become increasingly complex and, despite the wealth of information available in AdWords, it was […]

AdWords Grant REquirements

Changes to Google AdWords Grant Policies for Not-for-Profits

For a number of years, Google has generously been running an AdWords program for charities in over 50 countries, giving away up to US$10,000 worth of free in-kind advertisement on Google Adwords per month. The criteria for eligibility are simple enough that it has benefited a large number of not-for-profit organisations – 35,000 to date […]

Google’s Store Visits Metric in AdWords

If your business is purely online, marketing programmes like Adwords are a godsend. They give you all the statistics you could dream of on your campaign as well as on various Key Performance Indicators such as Return on Investment, conversion rates and sales goals, and they are 100% representative of your customers’ activity since all […]

Why the 2017 New Zealand General Election Will Be Won Online

This September’s election will probably see just as many berms and back gardens sprouting the usual crop of billboards – but, more than ever before in New Zealand political history, voters will likely make up their minds off the back of what they hear via digital media. The fact that a new battalion of social […]

Google’s Biggest Update In Years: AdWords Expanded Text Ads

Google definitely likes to keep us on our toes. When it’s not an algorithm update or a different way of reporting keyword search volumes, it’s something else, like changing Adwords text’s format to Expanded Text Ads (ETAs). Although both formats are currently co-existing, Google is phasing the old format out by preventing the creation of […]

Google Premier Partner - This Side Up, Digital Agency New Zealand

Google Recognises This Side Up Innovation and Excellence with Premier Partner Status

This Side Up’s reputation for innovative and results-driven digital performance marketing has been rewarded by Google’s decision to make us a Google Adwords™ Premier Partner. This elite status ranks This Side Up among some of the country’s leading digital marketing companies and is an endorsement of the quality, expertise and reliability of our team of […]

Expert Adwords Tips

Don’t Fall for Fool’s Gold – Adwords Extras For Experts

We have been in the Paid Search industry long enough to have witnessed it blossoming into a sophisticated, complex area of digital marketing. Having a website and optimising it isn’t enough to compete. With search engines changing their algorithms constantly and social media platforms allowing companies to interact with consumers like never before, staying on […]