how to Google my Business

Simple How-Tos for Google My Business

Geolocation is increasingly important for retail businesses. Largely a mobile-driven phenomenon, the number of queries including “near me” has grown steadily over the years and, according to Google, a third of searches on mobile phones are indeed about finding local information. But if there is one thing that is frustrating for a customer, it is […]

why shold you do youtube advertising

Bro, Do You Even YouTube Advertise?

From adorable pet videos to car maintenance and beauty advice, YouTube has become as much an entertainment channel as TV and is the second biggest search engine after Google itself! In fact, in the US, teenagers spend more time watching YouTube than conventional channels and monetising such popularity was a priority for Google when they […]

bing advertising

Is Bing Advertising Worth It In New Zealand?

When businesses and digital marketers talk about ‘pay-per-click’ or ‘ppc’ advertising, really what they are referring to is Google AdWords. Which makes sense, as the search engine giant dominates the world’s internet queries, with almost 75% of searches being conducted using Google globally, rising to 90% when performed through a mobile device. That sure is […]

AdWords Grant REquirements

Changes to Google AdWords Grant Policies for Not-for-Profits

For a number of years, Google has generously been running an AdWords program for charities in over 50 countries, giving away up to US$10,000 worth of free in-kind advertisement on Google Adwords per month. The criteria for eligibility are simple enough that it has benefited a large number of not-for-profit organisations – 35,000 to date […]

how to

What “How to” Google Searches Reveal About Us and How It Can Benefit Your Business

According to Google’s News Lab, ‘how to’ searches have increased by 140% since 2004. It is well known that, generation after generation, we lose practical knowledge. Mankind may have made breathtaking advances in science and technology, but at the other hand of the spectrum, how many people could turn a sheep’s fleece into a thread […]

Benefits of a Facebook Business Page Over a Personal Profile

When you think about the phenomenal success of Facebook, it is hard to imagine that it started as a social network connecting some student colleges. Nowadays, it has become the way to organise your life and keep in touch with people all around the world, but it is also widely used by businesses to engage with customers. […]

Google’s Latest Measure to Make Chrome Safer

According to a 2016 survey realised by PricewaterhouseCoopers, cybercrime is the second most reported crime nowadays. Data theft is indeed a major concern for businesses, and substantial safety breaches make the headlines regularly even among governmental organisations. In 2011, Sony PlayStation Network reported the biggest theft at the time, with the customer records of 77 […]