Google Adwords Search Marketing
Running Google Adwords but it’s not really working?
Setting up an account to advertise on the internet with Google Adwords marketing is relatively easy. Tick. Structuring your campaign properly so that it is delivers a healthy return for your spend is not.
Is Google really a business?
Yes, and a VERY profitable one! Google loves people and businesses who set up their own account, try to manage it themselves and unknowingly provide them with a healthy monthly pay packet. Problem is they often do not receive much in return – a few new leads perhaps, maybe some sales, but mainly an empty wallet. Some of them then spread wicked rumours that Google Adwords does not work. How naive.
Don’t be naive. Hire an Adwords professional.
They key to structuring your campaign is to ensure that it is properly targeted and well thought out. It can be time intensive to set up, as you will likely have multiple adverts for the same keywords, you need to do a lot of research so you don’t waste ads on irrelevant keywords, and you need to ensure whatever message or offer you are promoting is reinforced on your website through well designed landing pages.
You need to be regulary optimising the account to improve the quality score, and you need effective bid management to make the most from every dollar.
How does Adwords work?
Adwords is advertising on Google with ads. When you search for something on Google, the top three results and the results down the right hand side are ads. These listings have nothing to do with search engine optimisation (SEO). Ads show up when users type in search terms that advertisers are targeting.
With Adwords marketing, you only pay when people click on your ad; that’s why it’s also known as pay-per-click or PPC marketing. Adwords is a great way to immediately drive qualified traffic to your website. It’s cost-effective, highly targeted, 100% measurable and flexible. It makes most other forms of marketing look really bad!
CONTACT US if you want to start generating a return on your Adwords spend
